According to Jack Booth (@jbfxdotme), a major Instagram influencer has declined an eight-figure memecoin deal from a competing blockchain in favor of partnering with TON. The decision was based on TON's unique value proposition, described as 'risk-off', and the direct distribution and utility benefits provided by Telegram integration. This move highlights the increasing appeal of the TON blockchain for major IP brands seeking secure and effective asset deployment. Traders should note that this partnership underscores TON’s potential for further institutional and influencer-driven adoption, which could impact TON token liquidity and price action in the near term (source: Jack Booth on Twitter, June 2, 2025).